I recently got an email in my junk folder (I browse it for false positives sometimes) from “Exclusive Domain Investments,” a supposed domain brokerage firm representing a client interested in buying one of my domains. It’s not a scam, but it’s clever.
Here’s the email:
FROM: “Exclusive Domain Investments” <email@example.com>
SUBJECT: Is <domain removed> for sale?
One of our clients is interested in buying your domain <removed>
1. Are you interested in selling?
2, What is your initial asking price?
Exclusive Domain Investments
Note to all existing clients: We have 16 cars registered to our company for our management team. As such, our insurance rates our very high. Danny Goldberg (our PR Manager) came across an insurance search site that’s saving us $50 per car/month. That’s $800 month in savings. There’s no charge for the search, so I suggest you check it out:
The first thing I noticed was the note on the bottom. It didn’t make any sense to have that there. The domain name alone was spammy. Why would any client give a shit about car insurance? They aren’t the management team, nor even work for the company. And why would the message knowingly be sent to a domain owner, a stranger to the brokerage? I don’t understand why would they give a shit about saving money on their car insurance.
My first impression was that this is too silly to work – who would fall for it? but upon second thought, I concluded that it’s a great idea. It’s creative, more than believable to the average joe, and on top of it, the dude(tte) might get serious responds for some kickass domains.
I like how the seemingly professional firm – that has 16 cars registered for their management team, mind you – has a Gmail email with the username domaininvestor1999. If nothing else in the mail raised some doubt, this surely did. Right?
Trying to round up insurance leads on the interwebs is hard. It pays exceptionally well, making it very competitive. I don’t personally spam (though I wish I did back in the ol’ days when 16 year olds were making a million dollars a year spamming AOL), but I’m interested in marketing and ads, in a creative/how-humans-tick sort of way.
By the way, bloggers: Please stop approving spam comments. Some are fairly obvious to spot, like these:
I praise God for answering my prayers. God, you are so wonderful, majestic. Jesus Christ, I adore Your Sacred Heart.e
I like this website. This website helped me with prayer learning. Good job. Thank you. Please provide more French prayers. Bye-bye.k
Others aren’t as easy to spot from the message alone:
Your work is marvelous!!b
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!
Please, do not delete the given message. Money obtained from spam will go to the help hungry to children ugand